Good persuasive writing, everything from a love letter to an advertisement, to a public service announcement should focus on the readers' needs rather than the writer's.
This is why it's so hard to write your own resume. Its hard not to be invested. It's hard to remove all traces of either your ego or your insecurities. It is hard to separate your needs from the readers' needs.
Come to think of it, that can be a flaw with love letters too. The writer's need can overwhelm. The object of desire is not necessarily served by the protestations and agonistes being directed to him or her. The love letter 'works' best if the object of desire wants the heart the writer offers, wants the writer. The most perfectly written love letter in the world cannot overcome true indifference, it can at best fan a spark into a pilot light.
So perhaps persuasion has nothing to do with it. Whether in love letters or in resumes. at best they are a phantasm of the mind that crafts them, as a suit of clothes roughly delineates the body within.
This is post 22 of 43 posts.
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