You complete an entry form, and have your $20 spend validated by a customer service person. The obvious next step is for you to go about your day with a little happy glow knowing AustPost have noticed that you're one of the few people sending snail mail these days and keeping them afloat and is actually a bit grateful and trying to reward your behaviour.
Instead, some bright spark decided you have to buy a 60c stamp and post the entry form:
Because it's not enough that you are actually in an Australia Post branch, spending 20 of your hard-earned dollars in a single transaction.
My friend was not exactly feeling the love. I guess "Spend $20.60 in store…" didn't have quite the same ring to it. This from a postal service which also advertises Reply Paid Mail so that "your customers can respond quickly, easily and with minimum fuss."
It has all the hallmarks of committee idea dilution. Some marketing person had a neat little idea for a cheap and cheerful little campaign to identify high-volume consumer customers. Then someone had the brilliant idea of wringing a few more stamps sales out of it.
So congratulations to AustraliaPost, you've annoyed my friend, a rare bird who still sends letters, and moved her from mild indifference to active dislike by revealing the contempt in which you hold your consumer customers.
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