Managing expectations

The following ad is rather beautiful, but suffers from the problem of over-inflating expectation.

Not unexpectedly, the woman faints when the bank actually calls her back when they say they will.

Unsatisfied by mere miracles, the ad goes into overdrive when the concerned bank managers fan her with palms. So now, I want that level of service.

I know I'm not meant to take it seriously, but I now have the impression that I am not meant to take any of the ad seriously. Oops.

The secret of managing expectations is to under-promise and over-deliver. Not the other way around.

This is post 74 of 100 posts in 100 days.